When Hewlett-Packard (HP) and the Gilt Groupe unveiled their MB Chronowing smartwatch last week, all we had to gauge the functionality of the device were photos. Now the companies have offered a video that shows the device in action.
Posted to Gilt’s Vimeo account on Monday, the video (see below) is hosted by fashion designer Michael Bastian, who worked with HP to create what the group considers a more fashion-friendly device than rival smartwatch offerings
Despite the fact that the device doesn’t have a touchscreen like the Apple Watch, or a color screen like the Moto 360, the video nevertheless makes the MB Chronowing look pretty attractive as a digital assistant.
For the first time, this gives us a close up look at what the device’s screen looks like when it receives Facebook notifications, sports scores, weather alerts and email messages.
Though the display is merely monochrome LCD, the aesthetics are attractive enough to make it a viable option — especially compared to the Pebble smartwatch.
Of course, the real test will be when users get their hands on this $350 device and put it through its paces. But even without telling us how robust the MB Chronowing’s software is, the video is a compelling peek at what might be a new player in the increasingly competitive smartwatch market.